Privacy Policy

Last updated: January 2026

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1. Data Controller

Kinghills acts as the data controller responsible for your personal information. We determine the purposes and means by which your data is processed. Any questions regarding data handling practices can be directed to our Data Protection team through the contact methods available in your account settings.

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2. Information We Collect

We collect personal data through various interactions you have with our services. The categories of information gathered include:

• Identity data: full name, date of birth, username
• Contact data: email address, phone number, residential address
• Financial data: payment method details, transaction history, deposit and withdrawal records
• Technical data: IP address, browser type, device identifiers, session logs
• Usage data: pages visited, time spent on site, game history, betting activity
• Verification data: copies of identification documents submitted during Know Your Customer (KYC) procedures

Certain data is collected automatically when you use our services. Other data is provided directly by you during registration or at subsequent stages of account verification.

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3. Legal Basis for Processing

Each instance of data processing at Kinghills is conducted under one of the following legal bases:

• Contractual necessity — processing required to fulfil our obligations to you as a registered user
• Legal obligation — compliance with anti-money laundering (AML) regulations, responsible gambling requirements, and licensing conditions imposed by the UK Gambling Commission
• Legitimate interests — fraud prevention, security monitoring, and service improvement
• Consent — where you have explicitly agreed to specific uses, such as receiving marketing communications

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4. How We Use Your Data

Your personal data is used for the following purposes:

• Creating and managing your account
• Processing deposits, withdrawals, and other financial transactions
• Verifying your identity and age in accordance with UK Gambling Commission requirements
• Conducting responsible gambling assessments and applying necessary account restrictions
• Detecting and preventing fraud, money laundering, and other prohibited activity
• Responding to support requests and resolving disputes
• Sending transactional communications related to your account activity
• Complying with legal, regulatory, and audit obligations

We do not use your data to make solely automated decisions that produce significant legal effects without human oversight.

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5. Data Sharing and Third Parties

Kinghills does not sell personal data to third parties. Data may be shared with the following categories of recipients under strict contractual and legal safeguards:

• Payment processors and banking partners necessary to complete transactions
• Identity verification and KYC service providers
• Regulatory authorities, including the UK Gambling Commission, when legally required
• IT infrastructure and security providers who support our operational systems
• Legal and compliance advisors where required by law

All third parties with access to your data are bound by confidentiality obligations and are permitted to use your information only for specified, agreed purposes.

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6. Data Retention

We retain personal data for as long as necessary to fulfil the purposes described in this policy. Specific retention periods are determined by:

• The duration of your active account relationship with Kinghills
• Legal obligations requiring retention of financial and identity records — typically a minimum of five years following account closure under UK AML legislation
• Ongoing dispute resolution or regulatory investigation requirements

Once retention periods expire, data is securely deleted or anonymised.

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7. Your Rights

As a UK resident, you hold the following rights in relation to your personal data:

• Right of access — request a copy of the data we hold about you
• Right to rectification — request correction of inaccurate or incomplete data
• Right to erasure — request deletion of your data where no legal retention obligation applies
• Right to restriction — request that processing be limited in certain circumstances
• Right to data portability — receive your data in a structured, machine-readable format
• Right to object — object to processing based on legitimate interests
• Right to withdraw consent — withdraw consent for any processing based solely on that basis

To exercise any of these rights, submit a request through the support section of your account. We will respond within 30 days.

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8. Cookies

Kinghills uses cookies and similar tracking technologies to maintain session integrity, analyse usage patterns, and improve service functionality. A separate Cookie Policy provides full details of the types of cookies used and instructions for managing your preferences.

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9. Security

We apply appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures are reviewed and updated on a regular basis in line with industry standards.

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10. Changes to This Policy

Kinghills may update this Privacy Policy periodically. Material changes will be communicated to registered users prior to taking effect. Continued use of our services following notification constitutes acceptance of the revised policy.